If your marketing isn't producing jobs at 8–12%, there's a gap
We align SEO, paid ads, and tracking into one system that actually produces and measures revenue.
What we typically see when we step in:
- Paid ads doing all the heavy lifting
- SEO barely producing consistent leads
- No clear tracking back to jobs or revenue
This usually leads to 15–25% marketing costs and inconsistent deal flow.
Typical Contractor Marketing Efficiency
Everything works together. Not separately.
SEO (Organic Demand)
- High-intent content
- Location-based pages
- Authority building
Paid Ads (Capture)
- Google Search campaigns
- High-intent keyword targeting
- Conversion-focused landing pages
Tracking (Revenue)
- Call tracking
- Job attribution
- Revenue-level reporting
This is where it starts to make financial sense
$2,800/month → ~$33,000/year investment
Built to generate ~10–12 organic leads/month once fully developed
At 50% booking · 40% close rate
~24 jobs/year
At $18,000 average job
~$432,000+
additional revenue
That's ~7.6% marketing cost long-term
This does not include Google Maps growth, brand search volume, or compounding traffic.
Organic Growth Over Time
SEO isn't instant. It compounds.
This is built, not flipped on.
Build
Foundation + content buildout. Technical SEO, service pages, authority signals.
Growth
Lead volume typically doubles. Organic begins outpacing paid acquisition cost.
Scale
Becomes a primary revenue driver. Marketing cost drops below 8%.
Paid ads are for capturing demand, not guessing
For companies doing 20–30+ installs/month, this is where scale happens.
Lead Focus
- Less optimization
- Volume over quality
- No job-level tracking
Revenue Focus
- Optimized for jobs, not leads
- Revenue-level reporting
- High-value work prioritized
What's Included
Everything required to generate, capture, and track revenue — not just leads
SEO (Organic Demand Engine)
What we implement:
- 3 high-intent blog articles per week (problem + service + location driven)
- Service + city landing page expansion
- Internal linking structure (to drive authority + rankings)
- On-site SEO optimization (headlines, structure, intent alignment)
- Technical SEO (indexing, crawlability, page speed improvements)
Outcome:
Build a compounding organic pipeline designed to generate consistent inbound demand over time
Authority & Visibility
What we implement:
- High-quality backlink acquisition (authority building)
- Local SEO signals (citations, geo relevance)
- Google Business Profile optimization + posting strategy
- NearbyNow implementation (job site check-ins, real-time content, review generation)
Outcome:
Increase rankings, visibility, and trust across Google Maps and organic search
Paid Ads (High-Intent Capture)
What we implement:
- Google Search campaign setup + restructuring
- Exact + phrase match keyword targeting
- Negative keyword management (eliminate wasted spend)
- Bid adjustments based on performance data
- Conversion-focused landing pages for each service
Outcome:
Capture high-intent buyers actively searching for your services
Conversion Optimization
What we implement:
- Landing page builds designed to convert traffic into booked jobs
- Service-specific messaging (not generic "free estimate" pages)
- Offer positioning + call-to-action refinement
- UX improvements to increase conversion rates
Outcome:
Turn more clicks into actual jobs (not just leads)
Revenue Tracking
Core DifferentiatorWhat we implement:
- WhatConverts integration (call + form + source tracking)
- CRM cross-referencing (track leads → jobs → revenue)
- Attribution by channel (SEO vs Paid vs Maps)
- Revenue-level reporting (not vanity metrics)
Tools Used:
Outcome:
Know exactly what's producing revenue — and eliminate what isn't
Ongoing Optimization
What we implement:
- Campaign performance analysis
- Keyword + search term refinement
- Content performance tracking
- Conversion rate improvements
- SEO scaling + expansion
Outcome:
Continuous improvement of cost per job and total marketing efficiency
This isn't a set of services.
It's a system designed to bring your total marketing cost into the 8–12% range while increasing job volume.
How the System is Structured
Everything you saw above works together as one system.
But it's structured in two parts:
Fixed Monthly Investment
This is where we build your organic pipeline and long-term visibility.
- Content strategy
- Service + location pages
- SEO optimization
- Authority building
- Conversion improvements
This is what compounds over time and drives consistent inbound demand.
Starting at $2,800/month
Performance-Based
On the paid side, we don't charge large upfront management fees.
Instead, we run and optimize your campaigns and get paid based on performance.
5% of revenue generated from paid campaigns
"This keeps everything aligned. If your campaigns don't produce, we don't win either."
Who This Is For
This is for companies that:
- Are doing $2.5M+ annually
- Have a sales team and CRM
- Already generating leads
- Want to scale efficiently
This is NOT for:
- New businesses
- One-man operations
- Companies without sales processes
If your marketing isn't under 12%, there's something to fix
This isn't about getting more leads.
It's about building a system that produces revenue efficiently.
We've already mapped out what we'd adjust first for your company.
We don't track leads. We track revenue.
Ready to Build a System That Produces Revenue?
Send your details and a link to your site. We'll review your current marketing and reach out with what we'd adjust first for your company.
- No long sales pitch
- We review your site and traffic
- Clear next steps within 1 business day
Have Us Reach Out
Send us your details. We'll review and follow up.