Get Found When Homeowners Are Searching for the Work You Actually Want
High-intent Google Ads campaigns, conversion-focused landing pages, and revenue tracking built around replacements, installs, and higher-value service opportunities.
- Built for contractors only
- Every lead tracked
- No long-term contracts
From Search to Sold Job, Built to Be Tracked
Getting the click is only the beginning. The campaign, landing page, lead capture, and tracking all need to connect.
- 01
Homeowner Searches
They are already looking for the service.
- 02
Your Company Shows Up
We focus campaigns on the work you want more of.
- 03
Focused Page Converts
The click lands on a page built for one service and one next step.
- 04
Lead & Revenue Tracked
You see which opportunities actually turn into business.
Built Around the Jobs You Want More Of
You are not looking for random activity. You want more of the work your company is actually built to handle.
Roof Replacements
Target homeowners searching for full replacement work.
Siding Replacement
Reach homeowners ready for full-home siding projects.
Window Installation
Capture full-home replacement window searches.
Bathroom Remodels
Get in front of larger remodel-intent buyers.
HVAC Replacement
Connect with replacement and install demand.
Full Exterior Projects
Reach owners planning multi-trade exteriors.
The Ad Is Not Always the Problem. The System Around It Usually Is.
A campaign should not just buy traffic. It should give the right homeowner a clear next step and give your business a way to track the outcome.
Wasted Ad Spend
- Traffic sent to a generic homepage
- Wrong-service inquiries
- Slow or missed follow-up
- No idea what actually sold
Built for Real Opportunities
- High-intent service targeting
- Focused landing page per service
- Calls, forms, and chats tracked
- Revenue visibility when reported back
What Goes Into a Contractor Paid Search System
Six pieces that have to work together. Miss one and the whole system leaks.
High-Intent Campaigns
Campaigns structured around the services and project types you want more of.
Service-Area Control
Focus budget in the markets you actually serve, not wasted spend outside them.
Landing Page Buildout
Pages built around one service, one market, and one clear next action.
Conversion Support
Capture more opportunities from the traffic you already paid for.
WhatConverts Tracking
Track calls, forms, chats, and lead source visibility in one place.
Enhanced Conversion Tracking
Improve measurement when sold-job data can be reported back.
PPC Management Built for Contractors Who Want More Qualified Leads
Our PPC pricing is built around a simple baseline + performance model. You pay a monthly baseline to manage the campaign. If the campaign produces strong closed revenue, our total fee adjusts to 3% of closed tracked revenue, with your baseline already credited toward that amount.
Local Startup
Best For
Contractors promoting one primary service in one local market.
Built for contractors who want a focused Google Ads campaign for one core service in one local market.
Recommended Ad Budget
$3,000–$5,000/month
Performance Threshold
Performance fee only creates an additional payment after $40,000/month in closed tracked revenue.
Includes
- 1 core service
- 1 local market
- Google Search campaign setup and management
- Campaign structure by keyword intent
- Call and form tracking
- Keyword management
- Negative keyword management
- Landing page review
- Weekly optimization
- Monthly performance report
Example Fit
Roof replacement in one city, AC replacement in one market, bathroom remodeling in one service area, or gutter guards in one local region.
Established City Business
Best For
Established contractors promoting multiple related services in one main market.
Built for companies serving one main city, like an HVAC company covering one metro, or a home service company running campaigns across window, siding, roofing, and door services in the same market.
Recommended Ad Budget
$5,000–$10,000/month
Performance Threshold
Performance fee only creates an additional payment after $60,000/month in closed tracked revenue.
Includes
- Up to 5 related services
- 1 main service area
- Google Search campaign setup and management
- Campaign structure by service and search intent
- Call and form tracking
- Conversion tracking review
- Search term cleanup
- Negative keyword management
- Landing page recommendations
- Lead quality review
- Weekly optimization
- Monthly strategy report
Example Fit
A roofing company advertising roof replacement, roof repair, storm damage, metal roofing, and commercial roofing in one market.
A remodeling company advertising bathroom remodeling, kitchen remodeling, basement finishing, home additions, and whole-home remodeling in one market.
Regional Growth
Best For
Contractors with larger service areas, multiple locations, multiple service categories, or more aggressive growth goals.
Built for contractors and home service companies running campaigns across multiple cities, branches, service divisions, or states that need a more advanced PPC system.
Recommended Ad Budget
$20,000+/month
Performance Threshold
Performance fee only creates an additional payment after roughly $66,667/month in closed tracked revenue.
Includes
- Multiple service categories
- Larger service area
- Multiple nearby markets or locations
- Google Search campaign setup and management
- Campaign structure by service, market, and search intent
- Call and form tracking
- Conversion tracking review
- Search term cleanup
- Negative keyword management
- Landing page and funnel recommendations
- Lead quality review
- Booked appointment review when data is available
- Weekly optimization
- Monthly strategy call/report
- Custom growth recommendations
Example Fit
A contractor advertising roofing, siding, windows, gutters, and bathroom remodeling across a larger service area.
An HVAC, plumbing, roofing, remodeling, or home service company running campaigns across multiple cities, branches, or service divisions.
Ad spend is paid directly to Google and is not included in the baseline or performance fee. Setup fees are separate from monthly management fees. Pricing is based on campaign complexity, number of services, service area, locations, landing pages, tracking needs, and growth goals. Landing page or funnel build-outs may be quoted separately depending on the account.
À la carte single-service pricing shown above. Most contractors get more value (and a lower combined rate) from one of our bundled growth plans.
Compare bundled plansHow the 3% Performance Fee Works
Your monthly baseline is the minimum fee. At the end of each month, we calculate 3% of closed revenue from tracked PPC leads.
- If 3% of closed tracked revenue is less than your baseline, you only pay the baseline.
- If 3% of closed tracked revenue is more than your baseline, you only pay the difference.
This means your baseline is credited toward the 3% performance fee. You are not paying twice.
Formula
Your Total Monthly Fee = The greater of your monthly baseline or 3% of closed tracked revenue
Example
You are on the Established City Business plan at a $1,800/month baseline.
- If your campaign generates $100,000 in closed tracked revenue, 3% equals $3,000.
- Since you already paid the $1,800 baseline, the additional performance fee would be $1,200.
Your total ContractorsVault fee for that month would be $3,000.
| Plan | Baseline | 3% Performance Fee Threshold |
|---|---|---|
| Local Startup | $1,200/month | Starts creating an additional payment after $40,000/month in closed tracked revenue. |
| Established City Business | $1,800/month | Starts creating an additional payment after $60,000/month in closed tracked revenue. |
| Regional Growth | $2,000/month | Starts creating an additional payment after roughly $66,667/month in closed tracked revenue. |
The 3% performance fee only applies to closed revenue from tracked leads generated by ContractorsVault-managed PPC campaigns. It does not apply to unrelated company revenue, referrals, repeat customers, organic leads, or jobs that cannot be tied back to tracked PPC campaigns.
Buying Leads Is Not the Same as Building Your Own Lead System
Some contractors only need a few additional opportunities. Others want more control over what they advertise, how leads are qualified, and how results are tracked. Both can be valid. They are not the same thing.
Shared Lead Platforms
- • You may compete with several contractors for the same inquiry
- • Limited control over how the lead was generated
- • Limited control over message and positioning
- • Often hard to connect lead source back to sold revenue
- • You are buying access to someone else's pipeline
Your Own Paid Search System
- • Homeowners engage with your company and offer
- • Campaigns focus on your preferred services and market
- • Landing pages built around your brand and ideal work
- • Calls, forms, chats, and revenue tracked more clearly
- • You are building a repeatable acquisition channel
Prefer a prepaid lead model? See Pay-Per-Lead options.
Questions Contractors Usually Ask Before Running Google Ads
Straight answers, no fluff.
Proof Built on Tracked Revenue
The numbers we share come from WhatConverts dashboards, not screenshots from someone else's case study.
$0M+
in tracked client revenue generated in 2025
Real client quote, name, company, and result will go here. We only publish testimonials and stats we can back up.
Real client quote, name, company, and result will go here. We only publish testimonials and stats we can back up.
Real client quote, name, company, and result will go here. We only publish testimonials and stats we can back up.
Is Google Ads a Good Investment?
One full HVAC replacement averages around $8,000. With this plan at $1,800/month baseline, ONE booked job covers roughly four months. Everything past that is profit.
Extra monthly revenue
$16,000
Net after cost
$14,200
Jobs to break even
1
We track the revenue tied back to this work, so you can see the return. You don't have to guess.
Want More of the Work Your Company Is Built to Handle?
Book a free strategy call or send your details and we'll reach out with what's working, what isn't, and where paid search fits.
- No long sales pitch
- We review your site and traffic
- Clear next steps within 1 business day
Have Us Reach Out
Send your details. We'll review and follow up.